George Gerlach - Founder
After building a wooden surfboard with his friend Paul Rugor, George Gerlach brought it to the Ocean City, NJ shoreline — where a small crowd quickly gathered after seeing it in the water. Surrounded by questions, George turned to Paul and said, “I’m in business.”

In 1962, George opened Surfer’s Supplies and built it into a trusted name rooted in honesty, knowledge, and a true passion for surfing.

In 2004, longtime employees Andrew Funk and Greg Beck took ownership, continuing George’s vision and preserving the spirit of the shop — where helping every surfer find the right board has always been the priority.

George's spirit, values, and love for the water continue to guide Surfer’s Supplies every day.

We carry forward the same principles Surfer’s Supplies was built on — authenticity, community, and a deep respect for the ocean.

We believe in:

• Quality gear that performs in real conditions
  
• Honest advice from people who use what they sell
  
• Supporting the local surf and fishing community
  
• Creating a welcoming place for everyone who loves life on the water

Surfer’s Supplies has always been part of the local fabric — supporting generations of surfers, fishermen, and beachgoers who share a connection to the ocean.

From first boards to lifelong traditions, we’re proud to be part of the stories that start here.